What exactly is a private jeweler, you might ask? A private jeweler is a jeweler who meets one-on-one with you by appointment to take care of your jewelry needs. There are so many advantages to shopping at White Diamond, your personal jeweler. 

Traditional jewelry stores incur high costs of operating and those costs are normally passed on to the customer. 

The management and sales staff of a traditional jewelry store are put under a lot of pressure as a result of all of these costs to quickly sell you that inventory, even if it is not the best jewelry for you. When this is combined with a salesperson who is paid on commission, the customer is left with a stressful and high-pressure jewelry shopping experience. At White Diamond, you get the best jewelry for your money in a relaxed, no-pressure setting. 

We also make the experience fun and exciting, which it should be. When you choose to shop in our jewelry store, we meet with you one-on-one. We promise you will never feel pressured to make a purchase or choose a product you are not completely in love with. Custom jewelry can be made and sourced specifically for you, so you won't have to select a mass-produced piece from our stock. We can also make alterations to a ring you want but is not quite right, again creating a custom piece just for you. 

We are able to pass on the savings because we don’t have to pay these huge costs as a traditional jewelry store does, so you can get better jewelry for your money no matter what your budget. For all of your jewelry needs, White Diamond is your private jeweler for repairs and maintenance, as well as an exquisite diamond and gemstone jewelry.

Why Should You Schedule a Private Appointment?

It enables us to make the most of your shopping experience.

A lot of people who buy engagement rings know what they want to see in general, like the size, shape of the diamond, and/or the style of a ring. When you make an appointment, we can narrow down exactly what it is you are looking for. This creates the best experience and keeps you from becoming overwhelmed with all of your options. 

It helps us make sure you have access to the best diamond expert.

We want to give you our full attention. We don't want to simply sell you a ring.  We want to hear your story and help you reflect your personality and style in your final piece. Walking into a jewelry store with a bunch of other customers does not create the experience you deserve. 

Jewelry can look different in person 

Diamonds look very different when viewed online than when viewed in person. We show you how a diamond looks in real life and under natural conditions. Additionally, we will walk you through each diamond, highlighting its individual qualities. It is also important to try on the style of jewelry you want because different shapes, colors, and styles look different on everyone. 

The experience is tailored to you.

When you make an appointment, you are welcome to tell us as much or as little about what you are looking for. We welcome you to bring photos of what you like to show us. No matter how much or how little you know about the diamond selection process, we promise our expertise and experience will allow you to narrow down exactly what you want. 

Ring designs appear differently online.

When you look at engagement rings online, you might think you know exactly what you want. In-person, we see many clients who alter their perspectives once they visit the store and see and feel the actual ring. Buying a ring online can be risky, making an appointment to see the ring in person is always best. 

Making an appointment with White Diamond means you will have the best experience choosing your jewelry. We are here to offer you quality diamonds at affordable prices. Our goal is to help you choose and create the perfect piece while respecting your budget. There is no reason you cannot have the style and cut of a ring you want for a price you can afford. Removing the higher-pressure sales environment leaves you with a truly amazing diamond experience, whether or not you make a purchase.