Buyers Guide


Diamond grading reports and graders from store to store are surprisingly subjective. The slightest difference in a diamond can mean the difference of hundreds, if not thousands, of dollars. That’s why we believe you should get to know your diamond before you buy it.


To illustrate, these are two diamonds which seem identical. Yet they have two very different prices.


These diamond certifications come from a well known online dealer. On paper, they certainly appear to be the same in size, cut, color and clarity. Yet the price difference is over $2,000.


At White Diamonds our core beliefs include honesty and integrity. With unparalleled expertise, we work with you one-on-one to help you understand these differences and then make an informed decision.


When selecting the perfect ring there’s a variety of features to consider. Having your own professional jeweler to guide you in your choice is certainly rare. However, when you work with us, it comes with every purchase. Here is our ring buying guide.


You’ll soon discover that price is determined by many aspects, such as the stone you choose, the setting, and the type of metal.  At White Diamonds we work to maximize your dollar. Whether it’s modest or grand. Ask us about our interest free financing.



  • Diamonds and other gemstones are weighed in metric carats (not to be confused with karats, which refer to gold purity).
  • A carat is divided into 100 points. For example, a 50-point diamond weighs 0.50 carats. But two diamonds of equal weight can have very different values depending on the other members of the Four C’s: clarity, color and cut.
  • Because even a fraction of a carat can make a considerable difference in cost, precision is crucial.


  • The allure and beauty of a particular diamond depends more on cut quality than anything else. A diamond with an excellent cut will reflect the majority of light that enters, producing a brilliant shine and sparkle.
  • On the other hand, a poorly cut diamond will allow the light to escape, reducing its brilliance and sparkle.


  • Diamond color is all about what you can’t see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value.
  • Many of these color distinctions are so subtle that they are invisible to the untrained eye; however, these distinctions make a very big difference in diamond quality and price.


  • Diamond clarity refers to the absence of inclusions and blemishes. Diamonds without these are rare, and rarity affects a diamond’s value.
  • Many inclusions and blemishes are too tiny to be seen by anyone other than a trained diamond grader. This is why expert and accurate assessment of clarity is extremely important.


  • Round: By far the most popular choice, this shape exhibits incredible brilliance, light and maximum sparkle.
  • Fancy: Princess, cushion, asscher, marquise, emerald, radiant, pear, emerald, and heart all have their individual meanings and qualities to make the perfect ring.


We offer a vast selection of settings to choose from, in fact we offer almost every style imaginable and if you can’t seem to find the perfect fit we’ll custom design it.

Popular Styles/

  • Halo
  • Double Halo
  • 3 Stone
  • Solitaire
  • Bypass
  • Twisted
  • Free form
  • Split Shank
  • Strait
  • 3 Stone Halo
  • Vintage


Depending on your budget there’s a variety of precious metal selections ranging from platinum, white, yellow or rose gold. Each has their unique appearance, durability and price.


Yellow Gold

  • Karats are used to measure the purity of gold. 24k is pure gold. All gold in the jewelry industry is alloyed copper, zinc, and silver. 14K yellow is 58.3% and 18K is 75% gold. The biggest variation between the two is the richness of the yellow. 14K is industry standard, and 18K is the most pure, with the deepest yellow.

White Gold

  • White Gold has a similar appearance as platinum, and is a popular choice for those wanting the look of platinum at a more affordable choice. Naturally yellow, white gold is mixed with different metals to give it the white color and thus needs replating every so often to maintain its color.

Rose Gold

  • Rose Gold is a beautiful blend of gold, copper and other alloys that boasts a lovely pinkish rose tone.


  • Platinum is among the finest, purest and rarest precious metals and has always been the ultimate expression of celebrations of all kinds. With a natural lustrous silvery white appearance platinum is the most expensive of the precious metals


We are committed to selling diamonds ethically and with integrity. We believe it is completely unacceptable to tolerate conflict diamonds and/or human suffering in any way, and we fully support the Kimberley process.

The Kimberley Process ensures that rough diamonds are:

  • Exported and imported with a government-validated Kimberley Process certificate stating that the diamonds are conflict-free.
  • Transported between signatory countries in a sealed and tamper-proof container.
  • Sold with a statement from the seller (known as a warranty) on all invoices, guaranteeing that the diamonds being sold are conflict-free.